In today’s hyper-competitive global market, having a sterling employer brand can help you edge out competitors and attract top talent.  Whether it’s good work-life balance, job security or a pleasant work environment, it’s important for any employer to communicate these value propositions to potential candidates by creating a strong employer brand . However, despite the fact that more and more jobseekers now use mobile devices for job search, most recruiters still follow employer-branding strategies designed for desktop. In failing to address their mobile audience, recruiters may... Read More