Hiring is going Social. Are you in?

More and more companies are opting to hire socially through their employees.
It enables them to reach out to a much larger audience while empowering the employees
to recommend their friends.
Naukri Referral Tool allows you to invite Referrals from employees through their social networks.
Read about The Amazing new Naukri Referral Tool !

Just having a Referral program in place and using Referral management tool will not
guarantee good quality conversions. It will still require that your Referral hiring process follows
some basic steps.

Here are some Tips to make the most of it –

1. CREATE COMPELLING JOB DESCRIPTIONS

Explain your Job requirements in detail. Put filters on your job posting to ensure relevance is met.
Monitor your Job Views -High Job views but low applies means that job may not have been written properly.
Read Tips to get good Job Posting Responses.

2. BRAND WELL

Make sure to include your company logo and creative banner. Your Employees are your internal customers.
Make sure you reach out to them effectively and leave your mark.
You can easily upload an attractive, eye catching banner created by your content team.
Ensure your Referral message content is correct and clear.

3. GET YOUR ENTIRE ORGANIZATION ON-BOARD

Make sure everyone is involved – including Senior Management.
Success of a referral program is directly proportional to the Visibility it gets in your organization.
Send an introductory mail to all employees explaining your new employee referral program.
Have the Head of Departments send the email to increase participation.

Don’t know what to share ? Contact us for getting the introductory mailer right.
Launch your referral program during a webinar or at a company meeting for more visibility.

4. ENABLE EASY PARTICIPATION

Implement a system that takes the work out of referrals.
Allowing employees to easily join your company referral program is key to making the process work.

Also, Recruiters are more likely to adopt a tool faster that offers easy Referral CV collation and detailed Referral process analysis.

5. INCREASE REFERRAL AWARENESS

Let your employees know of the Referral benefits apart from incentives.
Research says Employees are well motivated by having the ability to influence who they work with.
Keep Referral policy unambiguous and share it with your employees.

6. REACH OUT TO YOUR EMPLOYEES’ NETWORKS

Instead of employees manually searching for right contacts, enable them to use the power of
single click sharing on their network.
Your employees’ network reach is impressive when combined and utilized properly.
Target employees basis position and location. Sending out Targeted Referral emails will help
bring in more relevant applies as compared to normal CV forward mechanism.

7. OFFER REWARDS; BREAK THEM INTO TYPES, STAGES.

Set the right reward for your job. Referrals can bring down your cost of hiring.
There is no harm in paying to Referees a fraction of the cost that you would have paid for
hiring through job portals or consultants.
Set higher rewards for urgent and difficult to fill positions.
Incentivize your employees well. Motivated employee will walk 5 steps extra to ensure your job is well spread.
Cash incentive is not the only way to reward employees. For positions which bring in lot of CVs, Gift Vouchers/Movie Tickets work as good incentives.

Paying Referral incentive 3-months after candidate joining is a little long wait; Especially, in cases where Referrals are being done for incentive only.
Break down Referral incentive into Joining Incentive and Retention Incentive.
A good Joining to Retention incentive ratio is around 1:4. For instance, if you are offering INR 6,000 as
Referral incentive you could pay INR 1,200 on joining and rest when the candidates completes 90 days in the company.

8. REWARD QUALITY LEADS AS WELL

You can reward employees not just for closures but for Unique, quality CVs referred/leads generated/efforts as well.
Use a tool to maintain a Leadership Board – it helps track Employees’ efforts.

9. REQUEST. REMIND. REPEAT.

As you reach out to your employee’s social contacts, do not forget that emails and
social updates have a short life span. Make sure that your Referral updates through your employees
are on top of mind.
Track employee shares; Re-send referral emails repeatedly if required.
You can track them from Naukri Track Referral Interface .
Sending mails to larger set of contacts will ensure your job gets shared faster and to a larger audience pool.
Higher sharing by employees will bring in more visibility and eventually more applies for your positions.

10. KEEP THE PROCESS TRANSPARENT. MANAGE YOUR REFERRAL PROGRAM EFFECTIVELY

Share the feedback Timely and frequently. Provide healthy feedback – it helps.
Let your employees know that their Referred CVs are being reviewed constantly.
Naukri Referral Tool keeps employees and HR updated about each stage to ensure
maximum transparency.
Use a Tool that helps you view responses from all sources in a single window yet allows
you to filter out Referral responses from normal job posting ones.
A Tool with a feature to filter and view applications easily will help you quicken the closures
through Referral Process.

Try creating a new Referral today !

Have a query ? Don’t keep in mind. Discuss with us in detail

Download our Quick Start Guide on Naukri Referral Tools

Thanks
Ankur Agarwal
Naukri Product Team